Internet Entrepreneurs

Gary Vaynerchuk is a wine enthusiast that appeals to a younger age group. He has been called the “first wine guru on the YouTube era” or “the wine world’s new superstar”. On the other hand Brazen Careerist Bloggers is a new website that enables new comers to the work force to display their talents and network for job possibilities. So what does a wine enthusiast and a website intended to improve the possibilities of younger generations have in common? They both market to Generation Y.

I have discussed Generation Y in previous blogs but to recap their ages range from approximately 1979 to 1995 and they are obsessed with the internet and all the options it has available for them. This factor is what Vaynerchuk and Careerist Bloggers rely on for the success of their enterprises.

Vaynerchuk started his internet career with the creation of Wine Library TV. He has completed 772 shows as of today and has no intentions on stopping any time soon. Guests to the show include Samantha Brown from the Travel Channel, blogger Tyler Coleman, and even his father Sasha Vaynerchuk.

Vaynerchuk didn’t stop with Wine Library though. He has since signed a multi million dollar book deal for his newest book Crush It, has been featured in The Wall Street Journal, GQ, and Time. He has also made appearances on CNN, Ellen, and Night Show with Conan O’Brian. Most recently Vaynerchuk started a website with his brother AJ called vaynermedia. The goal of the website is to teach brand equity to up-and-coming companies as well as established fortune 500 companies.

He enforces the idea of using the internet and all of the tools it has available such as Facebook and Twitter. He says that customers of today don’t want to be talked at but talked with and interacted with. According to Gary these sites allow these corporations the availability to interact with customers as if they were at a “cocktail party.” At a cocktail party both sides share about themselves and have a conversation. This keeps the company from just talking about themselves and continually pitching their business deal. Gary says “caring about the customer” is what has made him successful.

Brazen Careerist Bloggers also shares this central idea of caring for the customer. They care by creating career opportunities for individuals who wouldn’t normally have them. Brazen Careerist preaches that most are hired for jobs due to networking and who they know, especially for those who are fresh out of college and have little or no experience.

“Other professional sites allow you to display a network, but not necessarily build one. Microblogging resources like Twitter can tell you who you should network with, but it’s tough to build a real relationship on 140 character missives. And social networks like Facebook are great for having a conversation, but it’s a conversation that employers don’t want to hear.” Brazen Careerist brings the best of all three of these organizations to create one place for networking and resume building possibilities.

Vaynerchuk and Brazen Careerist will succeed in their separate entrepreneurial efforts because they see that the future lies in the hands of Gen Y. They see that this young generation is becoming the work force, the consumer, and the seller. For a company to excel in today’s world they have to learn to appeal to this elusive generation in all aspects of their life using the tools and technology they use…the internet.

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